Lose Up To 30 Pounds In 12 Weeks Or Less
We help business owners and high-performers lose weight, build strength, and regain control of their health through personalized coaching that fits travel, stress, aging, injuries, and demanding schedules.
1,200+
Clients Served
10,000+
Pounds Lost
98%
5-Star Review Rate
4.9 / 5
Client Rating
Built for Business Owners & High-Performers Who
Have a Busy Schedule
You are not the problem. Your current system is. It works when life is light, then falls apart when your schedule gets heavy or less predictable.
Travel Frequently
Travel should not wipe out your momentum. We build your plan to work on the road, not only when life is perfectly routine.
Juggle Multiple Priorities
When work, family, and pressure stack up, health becomes one more thing to manage. We simplify the daily decisions so you can keep moving without overthinking.
A Unique System That Adapts To Real Life
This is not another plan to follow until life gets busy again. It is a personalized system for nutrition, training, and accountability that keeps working when travel, stress, schedule changes, and real-life friction show up.
Nutrition
A practical way to eat without turning food into another source of stress. You get clear structure, real flexibility, and a plan you can follow outside perfect conditions.
Training
Training built around your body, your schedule, and your actual week. The goal is real progress, not workouts that look good on paper and fall apart in real life.
Accountability
Ongoing support that helps you stay on track when life gets messy. We make adjustments early so one rough week does not turn into another full restart.
A smarter way to lose weight, build strength, and stay consistent without making health feel like a second job.
Your 12-Week Journey
Week 1-2: Assessment & Installation
We look at your goals, schedule, injury history, eating habits, and where you usually fall off so the plan fits your real life from day one.
Week 3-6: Build Consistency
You settle into a structure that makes training, eating, and staying on track feel clearer and easier to repeat.
Week 7-10: Adapt To Real Life
When travel, stress, plateaus, or pain flare-ups show up, the system adjusts instead of breaking down.
Week 11-12: Build Something That Sticks
By this point, you are not just getting results. You are building a way to keep them without starting over again.
Some clients choose to continue after the first 12 weeks, but the goal is always to help you build results you can actually hold onto.
What's Included
Personalized Nutrition Strategy
Clear nutrition built around real life, not rigid meal plans. You get structure that supports fat loss and muscle retention without obsession.
Custom Workout Programs
Effective training built for busy schedules, real recovery, and long-term progress. No wasted time. No need for your life to revolve around the gym.
Live Coaching Calls
Regular coaching gives you clarity, accountability, and quick answers before small problems turn into a full loss of momentum.
Ongoing Support in Our App
You get direct support, fast adjustments, and less day-to-day guesswork. The goal is to make execution easier, not more complicated.
Joey Yochheim
Founder & Head Coach of Victory Fitness Co.
NASM-CPT | 8 Years Experience | 1,200+ Clients
About Joey
Joey works with people who are serious about their health, but tired of watching it slip when life gets hard. His focus is not giving you more random tactics. It is building a system you can actually live with.
He has coached over 1,200+ clients (from business owners and high-performers to athletes in the NFL, NBA, and UFC) helping them lose weight, build strength, and stop going through another cycle of getting on track and falling off.
He's been mentored by and worked under some of the biggest names in the industry:
Tim Robertson Jr.
Trained LeBron James, London Fletcher, Ben Simmons, Julian Edelman and more
Marcus Marinelli
Head coach for UFC Heavyweight Champion Stipe Miocic
What clients value most is not just his experience, but how quickly the coaching adjusts around travel, injuries, stress, schedule changes, and the realities that usually break momentum.
He's built a following of 150,000+ across social media for his proven approach to sustainable weight loss & fitness.
What Clients Are Saying About Us
Better consistency, less friction, and a system that actually fits real life.
“What changed most was not just the weight. It was the feeling that I finally had a system that could survive work, travel, and the chaos that used to knock me off rhythm.”
Matt, CEO
"I've tried every program out there. This was the first one that actually fit into my schedule instead of asking me to rebuild my life around it. Down 32 pounds and stronger than I was at 30."
David, Founder
“The accountability piece changed everything. Knowing someone was actually watching the numbers and adjusting in real time meant I stopped second-guessing myself and just executed.”
James, Managing Partner
Before & After
These clients did more than lose weight. They built results that held up in real life.
Why Our System Works When Nothing Else Has
"I've tried coaching and other programs before. Why would this be any different?"
Most programs hand you a plan and leave you to manage the hard part on your own. Victory is built to keep working when your schedule shifts, travel hits, or life gets messy.
"I've done diets and meal plans before. Why would this actually stick?"
Rigid diets usually work only until real life shows up. Victory helps you lose weight with an approach that fits restaurants, travel, busy weeks, and normal life.
"I've tracked, used apps, and tried to do it myself. Why hasn't that solved it?"
More information usually is not the issue. Victory removes daily guesswork with a clear system, real adjustments, and actual support.
"Why isn't a harder workout plan or more cardio enough?"
A harder plan is not always a better one. Victory is designed to get results with training you can recover from, repeat, and fit into a real week.
"I can get on track for a few weeks. Why do I always fall off?"
That usually happens when progress depends on motivation instead of a system. Victory is built to help you stay consistent even when life is busy, stressful, or unpredictable.
"Why not just use GLP-1s?"
Fast weight loss is only part of the conversation. Victory helps you build eating, training, and lifestyle habits you can actually maintain long term.
Frequently Asked Questions
Answers to questions about workouts, nutrition, and how to stay consistent with a busy schedule.
How is this different from the programs I’ve already tried?
Most people who come to us are not starting from zero. They’ve already tried plans, apps, diets, or coaching before. The difference here is that Victory is built to keep working when life gets busy, messy, or unpredictable instead of falling apart the moment things stop being perfect.
Can this help if I already know what to do, but can’t stay consistent?
Yes. That is one of the most common reasons people come to us. The issue usually is not more information. It is having a system, support, and adjustments that help you keep going when life gets in the way.
How personalized is the coaching really?
Everything is built around your actual situation: your goals, schedule, training background, nutrition habits, equipment, injuries, and the places where you usually fall off. This is not a templated plan with your name on it.
How much time does this take each week?
3-5 hours total. Enough to make real progress, but not so much that your life has to revolve around fitness. The program is built specifically for those who need efficiency, not marathon gym sessions or high-maintenance routines.
What if I travel, get busy, or have injuries?
That is exactly why people hire us. Travel, schedule changes, stress, and physical limitations are not side issues here. They are built into how the program is designed and adjusted.
Do I need to follow a strict diet or track everything perfectly?
No. We focus on practical nutrition that works in real life. The goal is to make eating clearer and easier, not to turn food into another source of stress.
What happens when I apply?
After applying, you will book a 1-on-1 Discovery Call with our team. On that call, we look at your goals, your current situation, and the parts of life that have made consistency hard to hold. Then we tell you honestly whether Victory is the right fit and what the next step would look like.
Think Victory Might Be For You?
Fill out the brief application below then book your 1-on-1 Discovery Call with our team. We’ll look at your goals, your schedule, and the things that have kept knocking you off track. Then we’ll tell you honestly whether Victory is the right fit and what the next step would look like.
Victory Fitness Co
Online Fitness Coaching for Business Owners & Entrepreneurs.
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Medical Disclaimer: The information and services provided by Victory Fitness Company LLC are for informational and educational purposes only and are not intended as a substitute for professional medical advice, diagnosis, or treatment. Our staff are not medical professionals, registered dieticians, or licensed healthcare providers. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If you think you may have a medical emergency, call your doctor or 911 immediately.
Results Disclaimer: Results are not guaranteed. Your results will vary and depend on many factors, including your starting point, goals, effort, adherence to the program, genetics, lifestyle, and other factors beyond our control. The testimonials and examples used on this website are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Individual results will vary.